You’ve heard of conceptual art, you’ve heard of the performing arts, but have you heard of bath art? Bath bomb have become a form of artistic expression, a solid bicarb structure which explodes into a visual show in your bathtub.

Rewind almost thirty years to the invention of the bath bomb by co-founder and product inventor Mo Constantine and it’s clear they have been on quite a journey from the humble Butterball; a creamy bath bomb full of skin-softening cocoa butter, to The Experimenter; an explosion of colour and in-your-face creativity.

When Mo began making bath bomb in her garden shed she was unaware they would take off with such a bang. Despite the evolution of the bath bombs, product inventors continue to return to their original values. Mo explains: “We’ve never done packaging or preservatives. The products are always naked, bright, accessible and affordable, and despite producing millions of products we want them to remain fresh and handmade.”

The original, old school ballistics are shop classics, the equivalent to a wardrobe staple. We return devotedly to these retro bath bombs year after year like we would our favourite sweater, knowing that they will deliver on comfort and reliability. They are benefits-first bath bombs, their innovation is in the the effect they have on the skin and the stunning essential oils and natural ingredients they contain.

The bath bomb was born when Mo wanted something to turn an ordinary bath into a luxurious event without irritating delicate skin. She explains: “I wanted to be able to introduce things to the bath which you wouldn’t normally be able to, such as peels, petals, butters and essential oils; lovely ingredients which would be beneficial to the skin.”

Twenty years after the bath bomb revolutionised bathing, bath bomb faced a reinvention by product inventor and digital director Jack Constantine. A new generation of lively, kaleidoscopic bath bomb arose, and with the rebirth of an old favourite came something very visual – Bath Art.

Jack explains the phenomenon: “We created a new generation of bath bombs. Every time we formulate new products there has to be a benefit to them, but we also want to make bath time a bit more interesting.”